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Hair Toner 101: What is Hair Toner?

Hair Toner 101: What is Hair Toner?

If you’re like most people, you probably think of hair toner as a product that’s used to correct brassiness in blonde hair. But did you know that there are different types of hair toners, and each one serves a specific purpose?

In this article, we’ll take a closer look at what hair toner is and how it can benefit your hair. We’ll also provide a few tips on how to use hair toner properly.

So, What is Hair Toner?

Hair toner is a product that is used to alter the color of hair. It can be used to correct brassiness in blonde hair or to brighten up dull hair colors. It can also be used to cover gray hairs. There are a variety of different types of hair toners available, so it’s important to choose the one that is best suited for your needs.

When used correctly, hair toner can be a great way to improve the overall look of your hair. If you have brassiness in your blonde hair, for example, using a purple toner can help to neutralize the unwanted yellow tones. If you have dull hair, using a clarifying toner can help to brighten up your strands.

It’s important to note that hair toner is not a permanent solution. It will eventually fade, so you’ll need to reapply it as needed. Depending on the type of hair toner you use, you may need to apply it once a week or once a month.

How Does Toner Affect Hair?

Toner works by depositing color molecules onto the hair shaft. This can change the overall tone of your hair, as well as enhance your natural hair color.

Types of Hair Toner

  • Permanent toner: A permanent toner is a great way to make a big change to your hair color. It can be used to lighten or darken your hair, as well as change the overall tone. However, it’s important to keep in mind that a permanent toner is just that – permanent. Once you’ve used it, you’ll need to live with the results until your hair grows out or you get it professionally colored again.
  • Semi-permanent toner: A semi-permanent toner is a less dramatic option that can be used to enhance your natural hair color or correct minor imperfections.
  • Demi-permanent toner: A demi-permanent toner is a good option if you’re looking for something that will last longer than a semi-permanent toner but isn’t as permanent as a permanent toner.

What Are the Pros and Cons of Hair Toner?

Like everything else, there are advantages and disadvantages to using hair toner. It is important to remember that hair toner is not a “one size fits all” solution, and that each person’s hair will respond differently to a treatment. That being said, here are some general pros and cons of hair toner:


  • Can help to correct brassy/yellow tones in bleached hair
  • Can enhance or deepen the overall color of your hair
  • Is a relatively low-commitment way to change your hair color
  • Can be applied at home (although we recommend seeing a professional for best results)


  • If not applied correctly, can result in an uneven or patchy hair color
  • Can dry out the hair if used too frequently
  • May require more frequent touch-ups than other hair color treatments

Overall, hair toner can be a great way to experiment with color without making a permanent change. However, it is important to do your research and consult with a professional before using any type of hair treatment, especially if you are new to the process. Tone responsibly!

How Do You Know if a Hair Toner is Right for You? Take a Look at Some of Its Most Popular Uses

One of the most popular uses for hair toner is to help correct brassiness in blonde hair. Blonde hair can often become brassy or yellow over time, especially if it’s been bleached. Using a purple toner can help to neutralize these unwanted tones and give your hair a fresh, vibrant look.

Another popular use for hair toner is to enhance or deepen the overall color of your hair. If you have dark hair, for example, using a black toner can help to give it a richer, more intense color.

Hair toner can also be used to cover gray hairs. This is a great option if you’re not ready to commit to permanent hair color.

Finally, hair toner can be used as a clarifying treatment. If your hair is looking dull or lifeless, using a clarifying toner can help to brighten up your strands and give them new life.

What to Prepare Before Toning Your Hair

Before you begin using hair toner, it’s important to gather all of the supplies you’ll need. This includes:

  • A bottle of hair toner (be sure to choose one that’s specifically designed for your hair type and color)
  • A bowl or container to mix the hair toner in
  • An applicator brush
  • A timer
  • Gloves (to avoid staining your hands)

Once you have all of your supplies, you’re ready to start toning your hair!

How to Use Hair Toner

If you’ve never used hair toner before, the process may seem a bit daunting. However, it’s actually quite simple – as long as you know what you’re doing! Here are some tips to help you get started:

  1. Start by shampooing your hair and towel drying it until it’s only slightly damp.
  2. Next, apply the hair toner to your hair, using either a brush or your hands.
  3. Be sure to apply the toner evenly, paying special attention to any areas that are particularly brassy or yellow.
  4. Once you’ve applied the toner, leave it on for the amount of time specified in the instructions.
  5. After the allotted time has passed, rinse the toner out of your hair with cool water.
  6. Style your hair as usual.

One of the most important things to remember when using hair toner is to avoid overdoing it. Be sure to follow the instructions carefully and only leave the toner on for as long as directed. Leaving the toner on for too long can result in damaged, dry hair.

How Often Should You Use Hair Toner?

Hair toner can be a great way to keep your hair looking its best. However, it’s important to use it sparingly – overusing hair toner can actually damage your hair and make it more difficult to manage.

As a general rule of thumb, you should only use hair toner once every 4-6 weeks. If you find that you need to use it more often than that, be sure to consult with a professional stylist to ensure that you’re using it correctly.

Hair Toner FAQs

Q: Will hair toner damage my hair?

A: If used correctly, hair toner should not damage your hair. However, it’s always a good idea to do a patch test before using any new product, just to be sure.

Q: I have dark hair. Can I still use hair toner?

A: Yes! While hair toner is most commonly used on blonde hair, it can also be used on darker shades.

Q: I’m not sure which hair toner to choose. Any suggestions?

A: If you’re unsure which hair toner to use, we recommend consulting with a professional stylist. They’ll be able to help you choose the right product for your hair type and color.


Now that you know everything there is to know about hair toner, it’s time to get out there and give it a try! Experiment with different shades and formulas until you find one that’s perfect for you.

And don’t forget to share your results with us on social media – we can’t wait to see your beautiful, toned hair!